![]() However, it is an interesting overview of the counterculture beginnings of the company and how it continues to be the forerunner of "cool" in the gadget and operating system world. Hence my interest in reading _The Cult of Mac_: an interesting look at the technology of all that Apple has brought forth to the masses.Įssentially this is a coffee table book of sorts. But not the APPLE MAC, which I have become enamored of since obtaining my own MacBook Pro in the last year.which led to an iPod Touch purchase that I affectionately refer to as my "MiNi MAC" - a satellite version of the mothership laptop. I work for MAC (a cosmetics company with its own decidedly cult following). Here a MAC, there a MAC, everywhere a MAC MAC. The only issue that I had with this is that in the end the book spends a chapter giving an exam to apple in terms of Marketing. And this is why anyone should read this book. And this is why I choose to read books almost everyday: to be amazed at people, for what they do, or what they are, or what they create. It's quite impressive the things people do. From people kindly dedicating their free time to sell stuff on other's peoples shops, to changing completely a radio from the 1930's to put inside a computer. And to me this is what the book is really about, not Apple products. Is it really such an increase in quality? I can't imagine that it does many more things than a non-apple pc.Īnyway the book is not about any of that stuff, but rather of things people do that demonstrate their devotion to the Brand. It was just beyond me, why would they be willing to pay more for something that they could have for a more reasonably price. I always wonderer why people would have a devotion to the Apple Brand. I used to be kind of 'meh' towards them, until I saw the recent applications of their "no repair" policy. I've read some of other people's reviews, and I agree with the fact that it is outdated, to the point that it doesn't contain any info about iPhones and the right to repair movement and it's connection to Apple. I Don't have too much to say about this book, really. While it is interesting seeing the people that are obsessed with something like a brand, I can’t understand the motivation behind it other than that they were indoctrinated. I dropped this since I couldn’t really relate to it. While I might enjoy computer stuff working for free is not my idea of a good time. They had people that worked for free in major retailers repairing Macs and helping to sell them. While Mac doesn’t have a perfect track record of only being used by good guys in film, he only lists three times where the bad guy uses a Mac. What’s his name? Ah, Jeff Goldblum, that’s right. Nerdy guy from MIT uses a Powerbook to create a computer virus to take down aliens. I am not an exhaustive reference on this idea now, I have not watched every movie that prominently features computers, but the ones that I remember are pretty exemplary. Obviously, they pay to be seen in the movie in a positive light. ![]() It even talks about stupid things like how Apple is portrayed in movies and such. I know they developed the first Macintosh back in 1976 or so. I know they took liberties with ideas from Xerox PARC along with Microsoft and so on. I am not really big on technology history when it comes to Apple. This book was printed in 2004, so it was during the point where Apple probably deserved its popularity. People get tattooed, they get haircuts, they make comics, they have decals stolen from their cars and more. The main portion of the book is dedicated to the people who love Apple and their products. It is also somewhat difficult to find the name of the author in the book. This is my initial reaction to the cover of the book. I like the way the keyboards look, but the mice look stupid to me. I have never purchased a Mac, but I have used one. They certainly have a lot of things going for them, but recently with Steve Jobs dead, it seems they lost their way. Full disclosure I think that a Mac is an overpriced computer where you pay more for the brand than for the actual memory or processing power. While I suppose I can understand a fervent allegiance to a brand, I would never do such a thing. The Cult of Mac features a man with a logo shaved into the back of his head right on the cover.
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